Fashions On Going Love Affair with the Sci-Fi World
Sci Fi and Fashion, it has been quite the love affair since films such as Barbarella, Star Wars and Metropolis first aired in cinemas. The influence science fiction films have had on the catwalk has been tremendous and continues till the present day with no sign of culminating. Our coolest nerd like 90’s bedsheets and space themed posters are everywhere on the runway now.
As we head into a demandingly digital world, any signs we get of a changing world influences the way we dress. Dressing how we see is fit for the advancements in technology is our way of saying ‘bring it on’, we are ready for you’.
Fashion is a representation of the world around us, and right now we’re going into a phase of technology, artificial intelligence, metallics and space time running strong both on a commercial scale and underground subculture.
Celestial concepts used to be something to fantasize about through creative art forms, music and fashion designers such as Courrèges creating pioneer space age designs, however in 2018, sci fi its gotten closer to our reality than ever before.
太阳2下载，AndréCourrèges, the father of Space Age fashion
Science fictiondeals with concepts such as futuristic science / tech, space and time travel, faster than light travel, parallel universes, and extraterrestrial life which are also theories that are being explored much more seriously. It has just gotten even stronger with the internet where ‘ the future of tech and space’ is much closer to us than we might expect.
Paco Rabanne, Lover of All Things Space Age
Life on Mars €€ Mars One Project
In 2016, The Daily Mail UK, reported the countdown to the MARS ONE project in collaboration with NASA showcasing 100 remaining candidates for the controversial one-way trip to undergo 'intense' testing for candidacy to live on Mars.
“The Dutch firm, Mars One wants four astronauts to land on Mars every two years in the mid 2020s, steadily increasing the settlement's size and creating a permanent colony by 2027. They revealed100 candidates on the shortlist from 200,000 candidates to establish a human colony on the planet Mars and to undergo tests as part of a new phase of the selection process to cut them down to just 40.” €€UK DailyMail
Science fiction genre used to be all about rockets, space and aliens€€and it used to feature lumbering actors plodding around in ridiculous alien suits. Sci-fi established itself as a serious art form in the later years of the last century earning a slew of Oscar nominations where more and more directors are examining serious character studies and asking big questions about the nature of humanity while also incorporating alien wars and artificial intelligence. It’s about thoughtful, provocative examinations of the world we live in through speculation about worlds we might live in.
90's - The start of digital revolution
The craze of tamagotchis, and hit clips were at its peak and you were hoping for an electronic diary for christmas because all your friends recently received one. Science fiction films caught onto the energy early on, and their films forecasted as far as the 41st century ; What we saw on set was an approximation of things to come.
Why wait for the future when the fashion world was well equipped to make futuristic like garments going in parallel with a scifi block buster release. This era was shaping how we would come to shop, we were being introduced into technology at a slowly intimidating pace thus our desires to compete by looking futuristic were demanding.
We were embodying what we saw on the big screen, and there was nothing more powerful than owning a pair of blacked out sunglasses to portray a matrix fan or wearing YSL’s Amidala-inspired make up to look like the queen of Star Wars.
VR experts believe that we may soon enter a grey territory of uncertainty when differentiating the digital world with reality.
设计师跳出戏服的影响而自成一派。电影《第五元素》戏服由Jean Paul Gautier设计，并由名模Milla Jovovich和€€ve进行演绎。电影《大都会》则描述了一个富有统治阶级与贫苦工人阶级对抗的故事，映射出现实世界的种种矛盾。
Designers have gone from being inspired by costume designers to becoming one. The fifth element wardrobe was designed by Jean Paul Gautier and featured models such as Milla Jovovich and €€ve. Story lines such as Metropolis are evident in society today around the world, a display of disturbed dystopia between the rich rulers of the city and poor working class.
Valentino PreFall 2015 Collection
Society is curious for answers, the internet is a fascinating platform for those that are curiously minded and what to know more about life on mars, or conspiracy on whether earth is in reality flat and brands see this. The best brands in the world will listen to their client base both for economic and sociopolitical reasons.
According to a research conducted by the US chamber foundation: ‘In 25% of searches for the top 20 brands, results are links to user-generated content having major implications for brands to become aware of others’ experiences of their product / services and ensure that it is in harmony with their strategy’. Moreover, in the late 2000’s we’ve seen more sci-fi blockbuster movies than ever before from Interstallar, Edge of Tommorow, Donnie Darko, Planet of the Apes, ExMachina, Guardians of the Galaxy, Wonder Woman, Blade Runner 2049, Ghost in a Shell and more.
所有这些因素解释了为什么近几年来，各大品牌都巧妙迎合了消费者的社会文化观点。如：Gucci 2017秋冬系列中，模特摆起了《星际迷航》的姿势，拍的大片也是以躲避恐龙、被外星人俘虏为主的主题；Coach 2017夏季系列则对NASA的徽章大做文章，为太空粉专供一期限量胶囊系列；Valentino 2015早秋系列又为太空风注入了新的幻想。
This trend helps explain why we’ve seen labels over the last years hone in on what their customers sociocultural views are. Gucci’s AW17 collection had models pose in Star-Trek influenced scenarios where they are photographed fending off dinosaurs and falling prey to extra-terrestrial existence; Coach worked with NASA inspired badges on its summer 2017 collection offering a limited capsule edition for their space fans out there and Valentino created a space collection during their pre fall 2015 collection.
Coach NASA Campaign
Moncler 2015 Campaign
There may be a time when robots replace people and artificial intelligence is more powerful than the human brain, but until then we turn to fashion to support us in looking fabulous, for when the time is right to travel into out in space.
Karlie Kloss’WSJMagazine CoverGigi’s Space Odyssey forHarper’s BazaarCara Delevingne’s BritishGQCover
撰文：Abithaa Santhiramathavan 编辑：Yanie Durocher
Photo Source/ 图片来源：
Article is original and created by Abithaa Santhiramathavan, edited by Yanie Durocher
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